How to approach Digital Experience Monitoring (DEM)

Digital Experience Monitoring I trust that we can all agree that there is no shortage of data in today’s marketing world.  Have you taken a minute to think about why that is?  The customer journey, and the amount of touch-points a customer may have with your business, has grown exponentially over the last 5-8 years.  If the journey was simple, you wouldn’t feel burdened with technology and the data created by it.  You also wouldn’t have to put considerable effort int...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Groundbreaking Data Announcements + A 2017 Activity

  I think it is safe to say that 2017 is off to a very interesting start.  Rather than focusing on the political side of things, as all social feeds tend to trend these days, I wanted to focus on two recent data developments and an exercise your teams might benefit from in early 2017.  Namely:   Amazon announcing their intent on making Alexa app data available to developers  Facebook and Youtube announcing their intent on letting the MRC audit their me...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Transparency Doesn't Diminish the Quality of Work

Much has been said about the Association of National Advertisers’ Transparency Initiative, of which I had the privilege of being a part of since Ebiquity and FirmDecisions authored the recommendations on the path forward for the industry.  A year ago, we were eagerly awaiting the findings of the study so we could digest those into actionable next steps for advertisers.  While we embark into 2017 with our clients and partners, I thought it would be a good idea to address the prov...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Between the Lines: Understanding Google's 360 Suite

The entire industry is abuzz with Google’s recent launch of the 360 Suite, which signifies the launch of a formal stack around what was previously known as Adometry and Google Analytics Premium. If you’d like a nice recap of the launch and what the suite includes, you should take a look at James Martin’s blog here.   While everyone is simply discussing the products and the excitement around that, I think there are a few key things that deserve a bit more attention, particul...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Safe Harbor - A Crossroads for the U.S. and EU

Quite a bit has been made of the EU decision to strike down the Safe Harbor Agreement between the U.S. and EU on October 6th of this year. The agreement, in essence, was created to reconcile the differences between the privacy laws of the U.S. and the Data Protection Directive of the EU regarding the handling, storage, and transfer of personal information. As you can imagine, many of our international customers -- or U.S. customers with international visitors -- have been very concerned about th...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

3 Trends I’d Like to See in 2016

While it may be difficult to believe, here we are at the end of October and many of you are likely preparing for your upcoming Holiday Code Freeze. November always ends up being a big month for our company, as we spend a bit of time doing a post-mortem analysis of the business over the past year, while focusing most of our efforts on the innovation for the year ahead. So, I thought I’d share a partial list of the trends with you that we hope to see catch on in 2016:   Evolu...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

3 Reasons Your Big Data Project Will Fail

Whether you call it multi-channel, omni-channel, data lake, data ocean, data pond, data puddle, or some other ridiculous term it is safe to say that your big data project is probably not going as well as you'd like it to. According to Gartner, 85% of Fortune 500 organizations will be unable to gain a competitive advantage with big data in 2015.   Everyone understands the value of the data being collected, and we all understand how much data is being created daily about an individ...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

CPGs, This One’s For You.

We are all victims of taking the easy way out when we are writing content and focusing on the examples that can be tied to a login, a loyalty number, a conversion, or some other form of PII. Let’s face it, the story tells itself in those situations. Then, when we are at a conference and someone asks a question about their CPG business, we freeze and revert to talking about that really great case study for the client that isn’t a CPG company that allowed us to completely customize a la...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

A Digital Crossroads: The DMP

I recently had the honor of speaking at Tealium's Digital Velocity conference in San Diego on the topic of the Data Management Platforms (DMP) and the future of this particular technology. It ended up sparking an interesting conversation and I thought it might be helpful to convert my opinions into this month's newsletter to start a conversation with all of you!   This topic comes up regularly with our clients today as they try to ascertain the value from how to best leverage the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Free Your Mind: Email Marketing

Too often, the email channel is neglected when organizations think of “optimization.” In reality, a sound implementation of email tracking can actually become the gateway to personalizing your entire digital presence. Given the ease involved in tracking the email channel, there is an incredible amount of power in using that data to build a personalized experience for your customers.      If one of the following is a statement you can relate to, then 2015 needs t...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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