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Free Your Mind...

Free Your Mind: The Call Center

As we embark on a pivotal year for the analytics industry, I want to kick off the first newsletter of 2015 by shedding some light on a few next-level concepts that can be applied beyond the digital channel. Mastering the tracking and measurement of your digital channel is the key to unlocking an unbelievable amount of value in the other realms of your business. One of the other realms that seem to go highly neglected is the call center. In a world so concerned with the customer journey, you are...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Real-Time Personalization Hurdles

First off, Happy Holidays to you and yours! I love this time of year, because I get to do my two favorite things: spend time with the family and eat.     When I'm not eating, I've found myself spending a lot of time contributing to 2015 predictions and a general review of 2014 from the eyes of a consultancy driving the analytics maturity for some of the largest organizations in the world. I even outlined some of this in my previous newsletter in case you missed...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Making Sense of Big Data

Stratigent has been in the analytics industry for over 11.5 years.  During that time, we have seen many "buzzwords" become part of our everyday lingo.  "Web Analytics" quickly became "Digital Analytics" and is now commonly referred to as "Multi-Channel Analytics." We have also seen words such as "Engagement" and "Optimization" which, depending on your audience, can mean about one hundred different things.   I think we can all agree that the hottest topic in our industry...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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