Erin Cooper

Process Creation

Putting processes into place is essential to the ongoing success of any analytics program. Most organizations can generate some isolated successes without the use of processes, and when you’re starting out, it is important to get some of those “quick wins” to gain momentum. Over time, however, miscommunications, inefficiencies, and just plain old mistakes can take their toll on your program and create significant hurdles to getting the maximum value out of your analytics. This is not uncom...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

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