Kevin Wysocki

Creating an Effective Campaign Naming Taxonomy

For any organization trying to understand the effectiveness of their marketing initiatives, one of biggest challenges they face is having the ability to segment campaign data, making it relevant to each level in the organization. This includes high level information for the CMO that wants to see conversions/revenue by all channels (not just online), Director-level information such as online channels (paid search, social media, direct traffic) and detailed information for the creative designer...
By Kevin Wysocki
About the Author:

Kevin Wysocki is the Tag Management Practice Lead at Stratigent.

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