John Morse,Solution Design

The Importance of the Solution Design Document

When partnering with a company during the launch or updating of their website, the process can be expedited if the company utilizes a Solution Design Document (SDD) from a tracking implementation standpoint. There are many benefits of using an SDD, which I will explain later on, and a few foolish excuses not to use it. An SDD can be used with any analytics tool; however, for the sake of this post, I will be referencing and using examples from SiteCatalyst.   People who are unfami...
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