Acquisition,Adobe,Bill Bruno,Omniture,RIA,Web Analytics

My Take on OMTR/Adobe

As I stepped out of a meeting downtown and onto the train to head home, I was pretty shocked to see a significant amount of missed calls and about twice as many emails than I typically get during that timeframe. Little did I know that Omniture would be making news again, which I’m sure shocked many of you as well. My initial thought was “This makes no sense at all,” but as I’ve taken some time to think it through, there might be something to this acquisition after all. I think the part...
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