Dave Devries,Reporting,Requirements Gathering

The Advantages of a Hierarchical Reporting Strategy

I have worked with companies and clients who have had to develop reporting strategies to meet the needs and requirements of multiple level audiences within their organization and map their online call-to-actions to those KPI’s. The more successful strategies and implementations I have seen have taken a top-down approach when possible, which helped to structure a hierarchical taxonomy of success events and related KPI’s. This often simplifies mapping the call-to-actions to those KPI’s....
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