Analytics Tools,ROI Analytics

Am I Getting Enough Value From My Vendor Investments?

As you grow, your reporting and analysis needs will grow with you. From my experience, working as a marketer in a multi-channel analytics company, I’d first start by saying that most companies aren’t using their analytics vendors to their full potential. And since we are being honest, most companies do not use the full potential of ANY of the software they implement. These products are so packed with features it is difficult to stay out in front of all your needs.  Below I will talk...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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