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SiteCatalyst Marketing Channels - Social Fix

Adobe SiteCatalyst’s Marketing Channels tool does a great job of segregating site traffic into different funnels. The ability to build custom channels tailored to each company’s marketing effort is coupled with a series of out-of-the-box channels that are ready to go with almost no configuration. That “almost” applies particularly to the social media channel. It does not capture traffic from all relevant social media sites – Instagram and Pinterest are two notable exclusions. Fortunate...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

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