Webinar

A View on Viewability: Tips to Increase Media Performance

As viewability has become one of the newest transactional metrics in the industry, the IAB recently released a Viewability Primer for Publishers to help the collective understand how to manage their sites, content and inventory to improve metrics. While the primer was crafted with publishers in mind, several of the concepts can be applied by agencies and advertisers to improve a campaign’s overall viewability performance. Pre-Work is Necessary Before Purchasing Placements While this may seem...
By Laurie Shinbaum
About the Author:

Laurie Shinbaum is Digital Account Manager at Ebiquity, plc

KLIPFOLIO & STRATIGENT WEBINAR: VISUALIZING A MULTI-CHANNEL WORLD

 
Stratigent and Klipfolio have been partnered for years and are taking this opportunity to educate the industry via a joint webinar focused on helping organizations to maximize the value of their data silos to bring the best in class visualizations to life in an automated way. 
 
 

WEB ANALYTICS BEST PRACTICES AND STRATEGIES FOR YOUR PATH TO SUCCESS

Optimizing your marketing initiatives and delivering consistent return on investment requires the right blend of strategy, tactics and expertise. Do you have the prerequisites for an effective web analytics practice in place today?
 
Join us for an exciting webinar about implementing an effective web analytics practice.
 
We will discuss how to:
 
Select the right key performance indicators for your website and your business.
 

BEYOND WEB ANALYTICS TO DIGITAL MARKETING SUCCESS WEBINAR- IBM & STRATIGENT

Date: September 29th
 
Time: 10:00 AM PST
 
Speakers:
 
Bill Bruno
President, Stratigent
 
Lee Isensee
Product Marketing Manager, IBM
 
The web analytics market is becoming increasingly influential to many other marketing and business processes. What are the best ways to not only understand online behavior but also how do you incorporate this information into other analysis?
 

ANALYZING ANALYTICS WITH BILL BRUNO

Bill Bruno, CEO at Stratigent, speaks about the importance of understanding KPIs as well as practical quick wins when implementing an analytics strategy.  
 

INTEGRATING ATTITUDINAL AND BEHAVIORAL DATA: HIGH IMPACT STRATEGIES TO BOOST YOUR KPIS

Stratigent and OpinionLab teamed up to teach marketers how to successfully integrate attitudinal and behavioral data to significantly improve key performance indicators (KPIs). Real life examples included how one organization used this strategy to double leads from its website. Whether you track shopping cart conversions, form completion conversion rates, or other KPIs, integrating this data will help your program succeed.
 
Key takeaways include:
 

ACCELERATE 2008! MAKE YOUR ONLINE MARKETING DECISIONS WITH CONFIDENCE

 
 
This educational webinar was designed to help marketers reach a new level of confidence in their analytics and online marketing programs and to learn how to make actionable, data-driven business decisions by ensuring that they have a solid foundation of web analytics for their tools, data collection and analysis and reporting processes.
 
Key takeaways include:
 

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