Google Analytics Data Retention & Privacy (GDPR) Announcement – What You Need to Know

Over the past year, Google Analytics has shared how they are preparing to meet the requirements of the General Data Protection Regulation (GDPR) that will be enforced starting on May 25th. More recently, Google Analytics sent out an email outlining their data retention settings, consent policy updates, and contract changes. If you have a Google Analytics account, it may have been affected by these changes because, while GDPR is a regulation of the European Union (EU), it’s extraterritorial...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

2018 Q1 Recap – From AI to GDPR

With the beginning of April, and springtime weather for much of the U.S. (but certainly not for us in Chicago or New York), we’re looking back on the year so far to recap the hottest trends from the beginning of 2018 - including everything from Data Integration, Artificial Intelligence, GDPR, and more. Data Integration Improving Customer Experience Through Visitor Stitching While improving the Customer Experience has long been a top priority for many of the world’s leading brands, it...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics 360 + Salesforce: What it Means for Marketers

One of the most common obstacles faced by marketers is trying to create a complete view of a customer’s journey both online and offline. Technology has advanced immensely in recent years, but marketers still face the challenge of disparate systems that don’t communicate with one another. In an effort to help marketers overcome this challenge, Google and Salesforce announced their planned integration between Google Analytics 360 (GA360), Salesforce Sales Cloud, and Salesforce Marketing Cloud....
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics & Salesforce Integration

 

Google Analytics & Salesforce Integration: Bridging the Marketing-Sales Data Gap

Phase I - Quick Reference Guide & Checklist

Google for Communicators, a PRNews Guidebook

Stratigent, an Ebiquity company, contributes to PRNews Guidebook for Communicators   The Google 360 Stack is a suite of solutions focused on providing advertisers with the data needed to further optimize the customer journey across all channels. The solution is very intuitively designed, which lends itself to building more user-friendly ways to put those insights to work.   PRNews set out to provide professional communicators with a guide to help with utilizing the Google...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

The Best Google Analytics Reports You Didn't Know Existed

Google Analytics is a solid cornerstone for any marketing program. Google’s custom reports and dashboards are highly effective in data analysis with the standard reports and dashboards they offer. But deep inside the tree of default GA reports lay numerous classic reports and more advanced reporting modules that Google has rolled out to their users that go virtually undiscovered.     If you’re a frequent Google Analytics user, you’ve probably become very good at creating...
By Tony Cohen
About the Author:

Tony Cohen is a Senior Analyst at Stratigent.

Full Steam Ahead? What you should know about Accelerated Mobile Pages

The necessity of having a strong mobile strategy is only increasing in importance each day. With more Google searches taking place on mobile devices than computers, leading brands need to ensure that they are making the most of their organic mobile search program. When you combine this trend with the knowledge that conversions fall by 12% for every additional second a webpage takes to load, it is plainly apparent that ensuring efficient load-times for your mobile website is a necessity. Wheth...
By Jason Lydon & Jordan Kanter
About the Author:

Jason is an Analytics Developer and Jordan is an Analyst, Team Lead at Stratigent

Optimizing AdWords: Search & Shopping Campaign Cross Device Conversion Tracking

Four years ago, Google AdWords started including metrics on cross-device conversions calculated only for conversion paths that start from a Google.com search. But the conundrum of how to capture cross-device conversions from ads on the search and display networks was still perplexing to the leading analytics company.     This year, however, it looks like AdWords will add full cross-device conversion tracking. Starting March 14, 2017, tracking complex, multi-platform conversion...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

Google Analytics Data Studio 360 - take your visualization & reporting to the next level

Integrating data is a must for businesses looking to achieve actionable insights based on their data; but often times data is siloed and the act of gathering each piece of data for a holistic view is a very daunting and time-consuming task. Your team’s time is valuable and spending time formatting, spreadsheeting, fumbling through reports and clunking through charts can end up with few insights to share. Yes, the struggle is real.    Luckily, there are options available to help...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Google Analytics Workaround for E-commerce

  During the holidays, ecommerce takes center stage for many businesses as consumers turn to their digital devices for their gift-buying needs. In fact, this year’s Cyber Monday marked the single biggest online shopping day in history1. One of the best ways to ensure you’re gaining the insights from the bump of digital traffic is through Google Universal Analytics Enhanced Ecommerce.   Google Analytics Enhanced Ecommerce is implemented using a Data Layer through Google Tag...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

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