B2H, The Human Side of B2B Marketing at the ANA Masters of B2B Marketing

Navigating the complex ecosystem of expanding martech, brand safety, privacy concerns, customer experience, and other advancements, marketers are increasingly pressured to achieve results while also providing inspiration and insights for their brands. This can be an extremely daunting task for business-side (B-to-B) marketers who deal with antiquated business archetypes, complex or niche products and services, and stakeholder mindsets that aren’t always geared toward innovation and change....
By Lauren Gelecke
About the Author:

Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.


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