The Importance of a Client Controlled Data Layer

A data layer is a variable -- or set of properties and values -- that define a piece or grouping of information to be accessed and used for the purpose of tracking data and/or interactions. At its best, a data layer creates a "one-stop shop" for referencing any data that needs to be tracked.   Client controlled means that it is created and maintained by the client, whether it is done via the IT department, marketing department, or within a CDN. But, what are the core reasons why...
By Jeremy Banks
About the Author:

Jeremy Banks is Senior Team Lead, Consultant at Stratigent.

The Top Travel, Finance and Insurance Industry Metrics for Clean Data and Better Insights

  Gathering clean, reliable data for a business is extremely important and is the first step to becoming a data-driven organization. Often times, as businesses begin collecting their data, they find themselves challenged with lingering questions and an obvious need for clearer metrics.    As businesses continue to build their analytics program by ensuring proper tagging, utilizing a good tag management system (TMS) governance, and configuring alerts, they will still...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.


Download our FREE HANDBOOK outlining our Insight solutions!

Your data tells a story and you must listen to it inorder to derive the necessary insights to impact your results, achieve your goals and improve the overall ROI from your marketing investments. But you don’t have to do it alone; Stratigent can be your strategic partner working towards the vision you have for your organization. We can help you generate global adoption of the data, deliver it to all relevant stakeholders throughout your business and most importantly, we can help you create a data-driven culture so that you can utilize your gathered data to make decisions.


Download our FREE HANDBOOK outlining our industry-proven Strategy solutions!

A holistic strategic approach that encompasses each platform of your business is where you'll find the greatest impact on your organization's performance, investment and overall brand experience. The first step in this endeavor is devising a strong strategy- but where do you start?


Download the FREE HANDBOOK outlining our Implementation solutions!

Implementation is about building an adaptive platform for your business. Whether you're ready to deploy tag management, implement mobile analytics or build a strategic data layer, we can help you pick a tool that's right for your business, implement the technical aspects to work in harmony with your current structure and ensure overall integrity of the data that's being collected.

Making Better Decisions: A look into one financial service providers Confidence Audit.

Like everything in life – confidence is the key. But even with good posture and a voice full of gravitas, if you’re not confident in your data, you’re dead in the water. To help you understand the power of a well- constructed audit, I am going to take you through one I assisted with for a financial services client.  Being a Fortune Global 500 company, they have a large number of visitors interacting with their brand website. They wanted to ensure that their implementation was s...
By Victoria Sawtelle
About the Author:

Victoria Sawtelle is a Senior Analyst, Team Lead at Stratigent.

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