Making the Jump to IBM Bridge-to-Cloud

The savings to your business in both time and money when migrating to the cloud can be significant, but do you have all the information you need to make an informed decision?   One of the most common inquiries we get from clients is about the migration of their data to the cloud and if software-as-a-service (SaaS) is right for them. To fully understand which is the best for your company, we first need to get an understanding of the three layers of the cloud computing space — Softwar...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

The Hidden Benefits of TeaLeaf: Passive Capture Application Edition

Why do users come to your site? Why do they chose to interact with some elements rather than others – and what makes them convert?    For many organizations, the answers to these questions can shape an overall customer experience strategy, which is important given that 89% of companies expect to compete mostly on the basis of customer experience, versus 36% six years ago. That’s where IBM Tealeaf comes in.    IBM Tealeaf provides optimal in-depth analys...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

The Importance of Customer Experience

Customer Experience is a complex process of understanding the relationship with your customers. When done effectively it eases customer acquisition, drives loyalty, and improves retention. Customer Experience is not just about how quickly your web site responds, the presentation of your products, promotions, and the flow of your checkout. In fact, more than 50% of the Customer Experience is subconscious, or how the customer feels about your company. More importantly, Customer Experience is no...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

A Crash Course for Tealeaf Starters

If someone was to ask you why a particular visitor abandoned a process on your site or why a large number of visitors to a page did not complete a goal, would you be able to answer? Would your IT team know, your customer service team? Probably not, uncovering a definitive answer into a customers online experience is usually very difficult. Due to the historic lack of a consistent platform to uncover and address customer problems, teams across varying departments such as IT, business groups, a...
By Akshay Ahluwalia
About the Author:

Akshay Ahluwalia is an Analyst at Stratigent.

Optimizing your Tealeaf Data Pipeline

One of the biggest strengths of the Tealeaf Customer Experience platform is the vast amount of data it is able to capture and analyze. However, that very same torrential flow of data through Tealeaf can also pose a challenge. What do you do when your Tealeaf servers no longer seem capable of processing a day’s worth of web session traffic in real time?     The beauty of Tealeaf is the near real-time availability of the session replay and reporting data. At first, it might se...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

Ebook | Identifying & Solving 7 Main Pain Points of Tealeaf

 
"Identifying & Solving the 7 Main Pain Points of Tealeaf"
 

Let us help you transform your company’s internal perception of your Tealeaf system. In this free eBook, our Customer Experience Team Lead helps you identify issues & offers suggestions to improve the quality of your web analytics data.
 
In this eBook, we help you identify and solve the main pain points of Tealeaf, including:

Un-fragment your Sessions Across your Entire Top Level Domain

Tealeaf is a great tool for reviewing your customers’ behavior while visiting your website. Your organization might have started small and done a single application. Quite likely the data proved to be valuable and additional applications were added into the mix. But, as you added applications, did you consider the impact of sessionization? Internally, Tealeaf is deriving a TLTSID value from your chosen session ID. You need to consider whether that session ID value is going to be unique over t...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

Part 3 of 3: Data to OLAP Cube for Analysis

In this series, I’ve summed up a few basic Tealeaf pain points by harnessing the power of SQL queries. However, one final, common question remains unanswered. Capturing the information is one thing but once you want to make the jump to actually analyzing the data that the Tealeaf application captures, that’s where you will run into some difficulty. In this series finale, I answer the last, and slightly more demanding, Tealeaf request:    Is there a way, via SQL Serve...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

Part 2 of 3: Gathering Hit Attributes and Associated Events using SQL

SQL queries save the day once again… As you’ll recall from part 1 of 3,Tealeaf Admins are presented with an abundance of data and details about a customer’s web experience. From this information comes an abundance of simple requests/questions which unfortunately, aren’t so simply answered.   In the previous post, I outlined a way in which to answer an extremely common and important request.   With a few simple SQL queries we were able to get a list o...
By Customer Experience Team
About the Author:

Written by the Stratigent Customer Experience Team.

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