Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term generated 391K mentions on social media, nearly four times that of another jargon superstar, “big data,” according to social media monitoring service TrendKite.   Real-time data has tremendous value in today’s evolving digital landscape, where consumers no longer have the pati...
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SWSE14 Flash Interview! Talking with Maxymiser's Chloe Lind

We are more than ½ way through the Stratigent Workshop series as we tour the nation, sharing our marketing analytics industry insights (learn more about the workshop here). Whether you have attended a workshop or have yet to, you might be wondering about the guests we have touring with us. In today’s partner Flash Interview, we are talking with Chloe Lind, Managing Consultant at Maxymiser - a leader in multivariate testing, personalization and cross-channel optimization solutions. Why does C...
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SWSE14 Flash Interview! Talking with Ensighten's Josh Slivken

  Next week we are headed to Columbus on our Stratigent Workshop series tour (learn more about the workshop). And as we travel the nation, sharing our marketing analytics industry insights and best practices, we think it's important for you to get up-close & personal with our partner presenters. So today we are talking with Josh Slivken from one of the leading providers of omni-channel data and tag management solutions - Ensighten!    So why did we partner with Josh? Is...
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SWSE14 Flash Interview! Talking with Observepoint's Doug Jensen

Our Stratigent Workshop series is in full-swing and we're touring the nation to share our marketing analytic industry insights and best practices (learn more about the workshop here). We have been lucky enough to partner with ObservePoint - a leader in automated tag auditing for Digital Marketers. And today, we are speaking with one of our workshop presenters - ObservePoint's VP of Sales, Doug Jensen. What makes Doug so inherently cool that we would want him to present at our workshop? Doug...
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