From Vegas to NYC: Adobe and Tealium focus on the Customer

This year I was lucky/crazy enough to attend two vendor conferences back to back; Adobe's annual Summit in Las Vegas and the Digital Velocity conference put on by Tealium in NYC. The two conferences are built around the capabilities their solutions offer but they couldn't have been less similar in scope and tone. They both, however, shared a common focus: the power of customer data.   Adobe Summit   Adobe Summit is an experience and having a really good time has always been a l...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Voice-enabled Marketing – How You Can Start Speaking to Your Customers, Literally

Voice-enabled speakers and virtual assistants have been growing in popularity and brands have started to take notice of this new platform packed with potential for marketers. With more than 20% of all searches completed through voice technology, according to Google, voice enablement tech is proving to be more than a passing fad.  Across devices such as Google Home, Amazon Echo, and Apple’s soon to be released, Apple Homepod, consumers are quickly adopting ‘digital assistants’ acros...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Preparing for Launch – Adobe’s Next-Generation Tag Management Solution

After its initial announcement at the 2017 Adobe Summit Conference, Adobe has continued to tease the release of their new Tag Management System (TMS), Launch. While its official release date is still “soon,” there is enough information present about Launch to have us intrigued by the possibilities. In case you are a current Dynamic Tag Management (DTM) customer who just had a moment of panic, rest assured that DTM will still be available for existing customers. However, for those looking to...
By Yin Yu
About the Author:

Yin Yu is a Senior Analyst at Stratigent.

Adobe Summit 2017: Quantum Mechanics and The Godfather of Soul

Adobe is a master of marketing, and there is no better example than Summit. For those who have attended Summit, think back to your first one - what was the most memorable part? I doubt it was a session on the future of Data Management Platforms (DMPs), or a keynote featuring an announcement that Test & Target was going to become Target. Here are my memories from my first Summit conference back in 2011:   Crowds, great food, skiing (it was held in Salt Lake City back then), Lenny Kra...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

2017 Adobe Summit Conference - Real Time Data Streaming

We’re excited to be heading to the desert next week to attend this year’s Adobe Summit Conference. From Super Bowl winning keynote speakers to outstanding sessions to fun events (feel free to stop by our own event pre-Summit Bash event! More info here), Adobe Summit is always a great time. The upcoming conference got us thinking about some of our favorite Adobe products and one that we’ve recently been excited about is Adobe Live Stream.   Real-Time Data Streaming  ...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

Campaign Tracking in Adobe Analytics: A Beginner’s Guide to SAINT

The SiteCatalyst Attribute Importing and Naming Tool (SAINT) can be a remarkable resource in the right hands, particularly for campaign tracking. No matter your skill level, tracking can be complex business, especially when it comes to classifying inbound traffic correctly. With this tool, you have the ability to retroactively apply and edit metadata, adding considerable value to your analytics program without the complexity and level of effort required for tagging. As long as a unique key is ca...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Adobe Summit Recap: My Hangover, Experience Business Tale

In the movie The Hangover, the plot is driven by the fact that Vegas has a way of taking control of an evening and keeping you out way later than you may have originally intended. After spending a week at Adobe Summit, I can relate with the characters and not just because I met Mike Tyson while out there. It was an adventure from start to finish, exactly as Adobe planned it; just on the edge of overwhelming but familiar at the same time.    The Evolution of the Wolf Pack...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Adobe Summit: Trading in Thunder Snow for Desert Heat

It’s 11:30pm and the hail and thunder snow are in full effect on the south side of Chicago. I’m sitting in a dark office listening to Axl Rose shriek about some jungle. Soon though, I’ll trade this insane weather for desert heat at Adobe Summit!     As a first time Adobe Summit attendee, I’ve been thinking a lot about what I want to get out of the event, particularly when it comes to hitting up key sessions, learning about the latest innovations, and meeting thought...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

Why Your Internal Campaign Strategy May Be Holding You Back (And How to Fix It)

No brainer question of the week: If you could maintain your existing budget, yet achieve a 40% higher customer conversion rate, would you do it? While the answer is probably yes, your internal campaign strategy may be holding you back.    A little backstory for you: In one of my prior roles, I watched my agency peers spend three months and unknown hours devising a strategy for tracking internal campaigns. The resulting strategy was overly complicated and had huge potent...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

SiteCatalyst Marketing Channels - Social Fix

Adobe SiteCatalyst’s Marketing Channels tool does a great job of segregating site traffic into different funnels. The ability to build custom channels tailored to each company’s marketing effort is coupled with a series of out-of-the-box channels that are ready to go with almost no configuration. That “almost” applies particularly to the social media channel. It does not capture traffic from all relevant social media sites – Instagram and Pinterest are two notable exclusions. Fortunate...
By Jim Glauner
About the Author:

Jim Glauner is a Senior Consultant, Team Lead at Stratigent.

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