How a Stitch in Time Saves Nine Massive Data Quality Headaches

The idea of creating a comprehensive, visitor-centric dataset is still emerging and there are currently no solutions that can magically create this for us. Even vendors with full visibility of the customer journey (including analytics, tag management and DMPs) are just now coming out with solutions of their own, each with their own benefits and tradeoffs. Understanding the challenge that brands face with connecting the customer journey, we know that this is a common problem and have developed...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Voice-enabled Marketing – How You Can Start Speaking to Your Customers, Literally

Voice-enabled speakers and virtual assistants have been growing in popularity and brands have started to take notice of this new platform packed with potential for marketers. With more than 20% of all searches completed through voice technology, according to Google, voice enablement tech is proving to be more than a passing fad.  Across devices such as Google Home, Amazon Echo, and Apple’s soon to be released, Apple Homepod, consumers are quickly adopting ‘digital assistants’ acros...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Marketers Still Face Challenges with Understanding Data

In today’s data rich environment, marketers have more access to customer data than ever before. But no matter how far we’ve come in our quest for more data, many marketers still struggle with transforming that data into insights. In a recently released SendGrid-commissioned study, Forrester Consulting stated that almost half of marketers still face challenges with understanding customer behavior across channels and touchpoints, and 43% struggle with understanding the optimal customer jo...
By Ryan Tincknell
About the Author:

Ryan Tincknell is a senior consultant at Stratigent.

How Brand Managers Can Define Clear Objectives and Goals

We’ve all been in a kickoff meeting with a brand manager who starts telling us how they would like to measure clicks on the hero banner, the links in the footer, and of course, that social widget in the left stack. As analysts, it’s our responsibility to pull the brand manager from the weeds by asking them why they want to measure these elements. But, how do we do this?    We use that four-letter word “goal” and its buddy “objectives” a lot. When you focus effort...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

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