Strategic Roadmap Development

Set the right course for success.
A Strategic Roadmap is the first step in setting the course for your program. Having over 12 years of industry experience, we can help customize the right path for your business without all the fluff and time-wasting approaches.
With a blend of long-term strategy and short-term tactics, we will assess the current state, your business requirements and your technology ecosystem to help identify the right people, processes and technology to successfully build a scalable program that allows for growth in the coming years. From our findings, we will present two deliverables: a detailed document of our findings, recommendations and illustrations and a high-level executive presentation that our team will deliver on-site to your team.

How in the "HEC" is my business doing? The Impact of Customer Sentiment

Whenever I submit consumer feedback, respond to a survey or post a comment on a site, I wonder about the value of my commentary. How important is feedback to your business, and if so in what respect? Am I just a UV metric that is considered highly engaged or am I a shopper who took the time to let the shop know how I felt about my overall experience with their digital storefront? When I ask this question as a strategic business consultant to organizations, the response received often stretche...
By Marketing Team
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An Honest Assessment: Finding Your Current State to Build a Strategy That Works

Over the last several years, I have had the opportunity to work with a variety of Stratigent clients on their analytics strategy, and there is nothing more exciting and fulfilling than helping an organization map out their path to analytics greatness. While it is true that most organizations have similar goals for their analytics programs (targeting more relevant ads and content to their visitors, driving more revenue and leads through optimization, assessing the performance of high-profile c...
By Erin Cropper
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Erin Cropper is the Director of Client Services at Stratigent.

"Enterprise" vs "Best in Class" Analytics Program

I hope you are all enjoying summer and getting out of the office a bit. It's definitely refreshing to get some warm weather out here in Chicago. This month I wanted to cover the following:   How do you define an "Enterprise" or "Best in Class" analytics program?   I've been asked this question quite a few times in recent months, and I think this is a result of a common problem in our industry. We try to generalize and put everything in a nice, little box and it simpl...
By Bill Bruno
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Bill Bruno is the CEO - North America, Ebiquity.

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