Strategic Data Layer

The missing link to the optimization of all of your marketing investments.
A well-architected, strategic data layer is one of the most important factors to building a long-term, personalized experience for your customers. Our expert, proprietary approach is a driving factor in achieving the ultimate power and control of your individual data. We’ll give you the key to your most powerful enablement vehicle, all you have to do is get in the driver’s seat.

3 Key Learnings from Ensighten’s AGILITY World Tour 2016

AGILITY  World Tour, hosted by one of our partners -  Ensighten, brings digital marketing experts together to share stories on optimizing the consumer experience and driving real ROI. We’ve been a long-time partner of Ensighten and were happy to attend and present at their recent Agility event in Chicago.   As a representative from our Advertising Intelligence practice, my goal in attending the conference was to take grasp of the current digital analytics landscape and l...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

Is Your Legacy On the Line? Why Maintaining Legacy Data Layers is Absolutely Necessary

Designing, implementing, and maintaining a data layer is not for the faint of heart, especially the latter. As your analytics endeavors grow, your data layers may also grow into an unwieldly beast of a maze – track these users, store this data, change this location, deploy this design, etc. While your organization may constantly be putting plans into motion to expand, difficulties may arise with time as you add more to your already complicated data layer setup.  For example, let’s sa...
By Kevin Joh
About the Author:

Kevin Joh is an Analyst at Stratigent

A Brave New World: Why You Need to Use Automated TMS Deployment Testing

You did it! You moved your company away from the old way of managing vendor tags and launched a shiny new Tag Management System (TMS). By all accounts, you are the IT department hero of the day -- rapidly creating data layer elements, crafting load rules, and manipulating data before it reaches your analytics tools. You are the master of your web application vendor tag domain.   Don’t get too excited, though. There may be trouble in paradise.    Let’s say on...
By Derek Basch
About the Author:

Derek Basch is an Analytics Developer at Stratigent

To Personalization and Beyond! The Evolution of Optimization

Once upon a time, ownership of data was not a concern for most companies -- getting your hands on any data was all that mattered. However, the landscape of optimization has changed immensely over the last few years. Gone are the days of developing consumer channels built on rigid data sets that hold limited value to your company. Now we are entering into a new era with more available data, which comes with a more focused lens on whom and what to target.    Today, non-ownership of...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.

The Importance of a Client Controlled Data Layer

A data layer is a variable -- or set of properties and values -- that define a piece or grouping of information to be accessed and used for the purpose of tracking data and/or interactions. At its best, a data layer creates a "one-stop shop" for referencing any data that needs to be tracked.   Client controlled means that it is created and maintained by the client, whether it is done via the IT department, marketing department, or within a CDN. But, what are the core reasons why...
By Jeremy Banks
About the Author:

Jeremy Banks is the Quality Assurance Practice Lead at Stratigent.

5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

Redefining ‘Real Time:’ Why Modern Marketers Need to Rethink the Way They View Fast Data

Among the many buzzwords in today’s digital marketing vernacular, “real time” likely ranks as one of the most overused – and misunderstood – terms out there. For the month of April, the term generated 391K mentions on social media, nearly four times that of another jargon superstar, “big data,” according to social media monitoring service TrendKite.   Real-time data has tremendous value in today’s evolving digital landscape, where consumers no longer have the pati...
By Admin
About the Author:

Posted by our team of rockstars.

A Digital Crossroads: The DMP

I recently had the honor of speaking at Tealium's Digital Velocity conference in San Diego on the topic of the Data Management Platforms (DMP) and the future of this particular technology. It ended up sparking an interesting conversation and I thought it might be helpful to convert my opinions into this month's newsletter to start a conversation with all of you!   This topic comes up regularly with our clients today as they try to ascertain the value from how to best leverage the...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Integrating a Strategic Data Layer into Multi-Channel Funnels

As a company moves into the multi-channel realm, they need a structured approach to expansion which allows for the evolution, merging and integration of the new data and technologies. This will ensure that as the data layer evolves, the multi-channel funnels move right along with it. This strategic, structured plan will also need some sort of data governance to periodically ensure that the data layer is delivering accurate data. Sound time-consuming, costly and difficult? It doesn’t have to...
By Kyle Westgate
About the Author:

Kyle Westgate is Manager, PMO at Stratigent.


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