Want to Improve Conversion Rates? Delve Into the World of A/B Testing

In today’s eCommerce-driven world, everyone is searching for a quick and simple conversion rate fix. It makes sense -- across industries, the average landing page conversion rate typically falls between 2-5% [1]. That’s it. How can we do better?    For analytics professionals, Conversion Rate Optimization (CRO) is an ever-growing part of the discussion. Figuring out cheap and efficient ways to continuously increase conversion is crucial, particularly given the...
By Robby Trosan
About the Author:

Robby Trosan is a Business Analyst at Stratigent 

The Importance of Customer Experience

Customer Experience is a complex process of understanding the relationship with your customers. When done effectively it eases customer acquisition, drives loyalty, and improves retention. Customer Experience is not just about how quickly your web site responds, the presentation of your products, promotions, and the flow of your checkout. In fact, more than 50% of the Customer Experience is subconscious, or how the customer feels about your company. More importantly, Customer Experience is no...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

Flash INterview: UserReplay

  As we gear up for the biggest day in analytics, we set off to learn more about the organizations behind the IN Analytics Conference’s stimulating and innovative sessions (learn more about the conference HERE). So we sat down with the companies that provide the latest marketing technologies and greatest strategies that world-leading brands utilize today to build successful marketing programs.    In today’s Flash INterview, we sat down with Danny Dunn, Regional...
By Admin
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