2018 Q1 Recap – From AI to GDPR

With the beginning of April, and springtime weather for much of the U.S. (but certainly not for us in Chicago or New York), we’re looking back on the year so far to recap the hottest trends from the beginning of 2018 - including everything from Data Integration, Artificial Intelligence, GDPR, and more. Data Integration Improving Customer Experience Through Visitor Stitching While improving the Customer Experience has long been a top priority for many of the world’s leading brands, it...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Media Analysis: The Three Campaign Stages Your Brand Can’t Afford to Skip

With consumers expecting, and even demanding, increased engagement from leading brands, the challenge to achieve and show success has intensified. It can be an overwhelming task to track investments across media and marketing channels to identify the true value, consumer sentiment, and ROI of a campaign. While most marketers understand the value of post-campaign analysis, crucial steps in the process are missing when media analysis is left until the last stage.  Marketers today are expec...
By Christopher Martin & Judy Bromley
About the Author:

Christopher is a Senior Project Manager and Judy is a Research Director for Ebiquity - North America

Advertising for Change: A Delicate Mix of Advertising, Brands and Controversy

The mere-exposure effect suggests that people are increasingly likely to accept something the more they encounter it. This principle remains important for advertisers who want to make their message heard, but can cause difficulties when the idea they are trying to convey is the subject of controversy. One such trend that our media and advertising team has been following closely is the increase of equal opportunity advertising as it relates to the gap in gender compensation.   Recent A...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

Is Traditional Market Research the Only Path?

It’s important for brands to conduct traditional market research that will deliver a 95% confidence level such as when conducting a price sensitivity test or introducing a new product; but, researchers and brand leaders shouldn’t be afraid to contemplate new directions.   I recently attended the Quirk’s Event where I had the incredible opportunity to attend presentations prepared by some of the top CPG brands and fellow market research professionals. Presenters discussed how the...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

Handbook | Media Data Assurance

Handbook
 

Media Data Assurance:
Establish confidence in your data and your decisions

 

The media advertising landscape has become increasingly more complex as the way we buy, sell, and trade media continues to evolve with technology. From mobile to digital to broadcast, the key to measuring the success of your marketing investment is ensuring the right level of governance and usage of your data.

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REVIEW | Ad Blocking

 

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