The Shift from Traditional to Digital Video – Do the Metrics Measure Up?

As the use of digital video continues to increase across all devices, it is important to stay on top of this growing trend. Recently, I attended the IAB 2016 Q Digital Video Committee Meeting, which posed a great discussion on the state of digital video. After attending the meeting, I found myself thinking about the many discussions we have had with leading brands on the use of digital video. The conversation typically centers on the fact that most are starting to shift their advertising doll...
By Frank Polkowski
About the Author:

Frank Polkowski is Senior Digital Account Manager at Ebiquity, plc

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