IAB Updates its Specifications for In-App Ads, Here’s What Brand Marketers Need to Know

Last week, the Interactive Advertising Bureau (IAB) released an update to their Mobile Rich Media Ad Interface Definitions ( MRAID ) to include metrics that the standards were previously lacking. The new update, the third release of its kind, focuses on improving the user experience for consumers as well as ad designers and provides deeper insights into factors important to mobile advertisers today, such as viewability, audibility, standardization of the close button, and guidance on pre-fetched...
By Lauren Gelecke
About the Author:

Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.

How to approach Digital Experience Monitoring (DEM)

Digital Experience Monitoring I trust that we can all agree that there is no shortage of data in today’s marketing world.  Have you taken a minute to think about why that is?  The customer journey, and the amount of touch-points a customer may have with your business, has grown exponentially over the last 5-8 years.  If the journey was simple, you wouldn’t feel burdened with technology and the data created by it.  You also wouldn’t have to put considerable effort int...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Customer Journey Performance Optimization

My brother-in-law used to work as a meteorologist for a television station in Reno, Nevada. Whenever the editors of the newscast were organizing the stories to be broadcast that day, they would always ask, “What would she find important?” She was the station’s average viewer, as their audience skewed slightly female. The management had averaged all the other demographic traits from age to socioeconomic status, and hence they wanted to know what was attractive to that average viewer. But th...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Client-Side vs. Server-Side Optimization: What is the difference?

Web optimization is a vital part of web development and often can be overlooked by marketers. Just think of the money you can save when you increase readership and traffic. If your organization has an optimization program, odds are you’ve already checked off the easy button color changes and shifting the locations of CTAs. Your program is pushing into new frontier—beyond the web, with an emphasis on tailored microservices. With that paradigm shift, your experimentati...
By Tim Walker
About the Author:

Tim Walker is Optimization Strategy Practice Lead at Stratigent

Brand Labs 2016 - Marketing Performance

 

Data isn’t a commodity; it’s a necessity for brands to keep evolving. Being truly data-driven requires developing a multi-channel strategy based on your business’s specific needs in order to gain insights and take action. So where do you start? Join us as we help connect the dots between mobile, online, and every other channel that provides data for the modern organization, focusing on the following topics:

 

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