Data Integration

You can build the data program of your dreams. 
We live in a multi-channel world. Data is constantly being collected - from our mobile devices, PCs, tablets, TVs and more. So how do you get an accurate story across all of your platforms? Our multi-channel focus and extensive partner network gives us the ability to help organizations integrate all of their datasets across every channel and touch point.
But the goal is not to integrate just for the sake of doing so, instead, we strategically design a data flow schema that represents your business’s mix. Whether you’re looking to visualize data, analyze an extended dataset, automate re-marketing tactics or build a fully personalized, user experience across channel and platform, we can help you leverage the right services to build the data program of your dreams.

How a Stitch in Time Saves Nine Massive Data Quality Headaches

The idea of creating a comprehensive, visitor-centric dataset is still emerging and there are currently no solutions that can magically create this for us. Even vendors with full visibility of the customer journey (including analytics, tag management and DMPs) are just now coming out with solutions of their own, each with their own benefits and tradeoffs. Understanding the challenge that brands face with connecting the customer journey, we know that this is a common problem and have developed...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Optimizing your Digital Transformation with Data Integration

In 2017, we explored the key topics of designing and following through on a digital analytics roadmap, (you can find those articles here and here) a critical piece of Digital Transformation. As we begin to venture further into 2018, the concept of Digital Transformation is still a leading theme in the media and marketing space, and it’s time to take the next step. The next step in this process is Visitor Stitching, or the integration and connection of your user’s data points across all me...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

Voice-enabled Marketing – How You Can Start Speaking to Your Customers, Literally

Voice-enabled speakers and virtual assistants have been growing in popularity and brands have started to take notice of this new platform packed with potential for marketers. With more than 20% of all searches completed through voice technology, according to Google, voice enablement tech is proving to be more than a passing fad.  Across devices such as Google Home, Amazon Echo, and Apple’s soon to be released, Apple Homepod, consumers are quickly adopting ‘digital assistants’ acros...
By Autumn Rogers
About the Author:

Autumn Rogers is an Analyst at Stratigent

Marketers Still Face Challenges with Understanding Data

In today’s data rich environment, marketers have more access to customer data than ever before. But no matter how far we’ve come in our quest for more data, many marketers still struggle with transforming that data into insights. In a recently released SendGrid-commissioned study, Forrester Consulting stated that almost half of marketers still face challenges with understanding customer behavior across channels and touchpoints, and 43% struggle with understanding the optimal customer jo...
By Ryan Tincknell
About the Author:

Ryan Tincknell is a senior consultant at Stratigent.

Making the Jump to IBM Bridge-to-Cloud

The savings to your business in both time and money when migrating to the cloud can be significant, but do you have all the information you need to make an informed decision?   One of the most common inquiries we get from clients is about the migration of their data to the cloud and if software-as-a-service (SaaS) is right for them. To fully understand which is the best for your company, we first need to get an understanding of the three layers of the cloud computing space — Softwar...
By John Butler
About the Author:

John Butler is a Customer Experience Team Lead at Stratigent.

WEBINAR | Speed to Value, Accelerating Analytics Success

Presented by Stratigent and Celebrus

How to accelerate customer analytics success

How Data Integration Makes This Data-Centric World Go Round

Data integration has experienced an extraordinary growth over the last decade. A recent IDC report indicated that the big data technology and services market will grow 26.4% to $41.5 billion through 2018 -- about six times the growth rate of the overall information technology market.    These numbers make sense. In today's business climate, data has become the single most valuable asset for many companies. For a firm to remain competitive and satisfy growing demands of custo...
By Mohit Jain
About the Author:

Mohit Jain is an Analyst at Stratigent 

ACA Fall 2015 Executive Forum Recap

CMO's are very smart people.   I know this is obvious, but it's the why they are smart that I find fascinating.   Looking into the digital future  First, a bit of background. Along with Federica Aperio, Head of Digital at Ebiquity, I had the privilege of being invited to present findings from our joint report with the CMO Council, “The Path Forward: Marketing’s Outlook into the Digital Future,” at the recent ACA Fall 2015 Executive Forum. The report hi...
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

Ebook | Building Your Omnichannel Data Foundation

"Building Your Omnichannel Data Foundation:
This Time It's Personal"


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