The Search for Media Transparency Continues

Despite massive improvements over the past year for providing transparency in media, it is still a significant issue that companies are actively trying to fix. At the annual ProcureCon Marketing conference, held at the Marriott Hotel in the heart of New Orleans, the main buzzword of the year, transparency, was in full effect. Since the ANA Media Transparency Initiative was published last year, the topic of transparency has never been bigger and it was clear based on the discussions at Procure...
By Mike Presser
About the Author:

MIke Presser is a Solutions Consultant at Ebiquity

Seven Critical Elements to Ensure a Successful Media Agency Review

One of the main stories of 2017 has been the increased focus on the brand-agency relationship. As brands look to increase transparency and agencies set out to provide the level of insight requested, it is a focus that will likely continue into the new year. This new focus means that advertisers are held to a higher level of accountability, so they need to be confident that their media agency partners can deliver on their promises; whether that’s strategic, financial, service-related, or a c...
By Emily Tuczinski
About the Author:

Emily Tuczinski is an Account Development Manager for Ebiquity - North America

See the Entire Picture with Total View Attribution

Have you ever asked yourself the question “What are the shares between online and offline sales & media?” Or maybe the question was “What is the business impact of our marketing investments?” Today’s media landscape is full of challenges that impact your ability to achieve business goals. Among the top challenges are ever evolving fraud tactics, debates over viewability standards, and transparency between your media agency and your team. These pressures are underscoring the impo...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Total View Attribution Guide

Most total view attribution solutions fail to account for non-digital media as they apply arbitrary rules that don’t let the data decide what’s working and why. A better approach is a hybrid of top-down econometrics and bottom-up attribution to develop a full understanding of what is driving the conversion goal and true value of each touch point.

Fact-check: We Evaluated Leading Expert's 2017 Marcomm Predictions

As advisors to leading brands worldwide, we pride ourselves on providing sound, independent advisement. Even so, making predictions for the year can be tricky, especially in marketing and media, where trends and technologies seem to flow in and out with the changing wind. So as the calendar turns over from June to July and the book closes on Q2, we decided to fact-check ourselves by going back to see how the main predictions in our 2017 Marcomm Guide have developed so far. Did our predictions ri...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Ebiquity Launches Media Transparency Score at Cannes Lions 2017

Cannes, June 21, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at Cannes Lions Festival 2017.

 

Ebiquity Launches Media Transparency Score at Cannes Lions 2017

Cannes, June 21, 2017 — Ebiquity, an independent, global leader in marketing and media analytics, has announced the launch of an innovative transparency measurement and evaluation tool for advertisers at Cannes Lions Festival 2017.   The Ebiquity Media Transparency Score, available from late June, has been developed to help advertisers understand how well their business operations perform in achieving the level of media transparency they desire from their marketing activities...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Transparency Doesn't Diminish the Quality of Work

Much has been said about the Association of National Advertisers’ Transparency Initiative, of which I had the privilege of being a part of since Ebiquity and FirmDecisions authored the recommendations on the path forward for the industry.  A year ago, we were eagerly awaiting the findings of the study so we could digest those into actionable next steps for advertisers.  While we embark into 2017 with our clients and partners, I thought it would be a good idea to address the prov...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

From Inside the Ring: Programmatic Punch Round 1: Transparency

The ad:tech conference is one of the leading industry events for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Ebiquity was honored to participate in the first day of the conference to speak on two key issues: transparency and programmatic.   The Drum Hall hosted Round 1 of the Programmatic Punch, which was held in...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America.

ANA, Ebiquity & FirmDecisions Issue Guidelines For Achieving Media Transparency

NEW YORK (July 18, 2016) — Marketers should require media agencies to be fully transparent to elevate trust and restore confidence in the client/agency partnership, according to a wide-ranging set of recommendations released today by the ANA (Association of National Advertisers) and Ebiquity/FirmDecisions. These recommendations follow the ANA’s publication of its investigation into media transparency, conducted by K2 Intelligence, which found that non-transparent practices may be pervasiv...
By Marketing Team
About the Author:

For any questions or queries, please contact USMarketing@ebiquity.com

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