Becoming Retail-ready for the Holiday Season: How Target is Improving Retail Customer Experience

This holiday shopping season promises to feature plenty of ‘firsts’ for the retail industry. During the 2017 season, for the first time ever, brands will see holiday shoppers spending more money shopping online than in physical, brick-and-mortar stores. Additionally, it is projected that these online holiday sales will grow to over $107 billion and top the $100 billion mark for the first time ever. If that wasn’t enough to convince you, it is also projected that over half of all retail web...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

Advertising Insights – A Summary of the 2017 Back-to-School Season

As students put away their bathing suits and flips-flops in exchange for backpacks and jackets, the CPG industry gears up for one of their biggest shopping seasons, back to school. The “back-to-school season” is the second largest shopping span, outside of the holiday shopping season. This year, total expenditure for school and college combined is projected to reach $83.6 billion, a +10 percent increase from $75.8 billion in 2016.  In the U.S., parents scrambled to the stores to find...
By Jennifer Gaag
About the Author:

Jennifer Gaag is an Analyst, Senior Account Manager for Ebiquity-North America's Advertising Intelligence group

Why a Consistent Brand Message is Critical for Innovative, New Products

Combining innovation with a consistent brand message is not a simple assignment, after all, innovation and consistency don’t exactly go together. However, the combination of the two when done well can achieve powerful results. Brands such as Gillette, Nespresso and Apple have paved the way for innovation within their respective categories and reinforced their status with every new product they release. Working with enterprise-level brands across the globe, I’ve enjoyed tracking these type...
By Dan Alvarado
About the Author:

Dan Alvarado is a Client Services Manager/Analyst at Ebiquity-North America

Olympic & Paralympic Advertising: A Look at Inclusion

The 2016 Rio Summer Olympics and Paralympics are finally upon us and the advertising world has taken notice. While the Super Bowl and FIFA World Cup prove to be an important time for advertisers, there is no other athletic event that draws more global attention than the Olympics. Case in point: NBCUniversal has already sold over $1 billion dollars in ad sales [1] in hopes to reach the approximately 3.6 billion people around the world expected to tune in to the live broadcasts [2]. With such wide...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

The Art Behind the Science: Understanding Data Modeling Fundamentals

Data is a ubiquitous facet of today’s business landscape. It flows from digital assets, to physical purchase data, to a host of other company-specific sources. But, what is the most effective way to glean actionable insights from this abundance of data? I have two words for you: data modeling.  Data modeling – also known as econometric data modeling – sounds scary at first, but it doesn’t have to be. In the context of the business decision-making process, data modeling attempts t...
By Casey Judson
About the Author:

Casey Judson is an Analyst, Team Lead at Stratigent

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