B2H, The Human Side of B2B Marketing at the ANA Masters of B2B Marketing

Navigating the complex ecosystem of expanding martech, brand safety, privacy concerns, customer experience, and other advancements, marketers are increasingly pressured to achieve results while also providing inspiration and insights for their brands. This can be an extremely daunting task for business-side (B-to-B) marketers who deal with antiquated business archetypes, complex or niche products and services, and stakeholder mindsets that aren’t always geared toward innovation and change....
By Lauren Gelecke
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Lauren Gelecke is Director of Marketing for Stratigent & Ebiquity-North America.

2018 ANA Advertising Financial Management Conference – 5 Key Takeaways

One of the advantages of attending industry events is the chance to stay atop of relevant topics while learning new topics, insights, and buzzwords from speakers and peers. This week, we were able to do just that as sponsors of the ANA Advertising Financial Management (ANA AFM) held in Hollywood, Florida. The ANA AFM Conference is the event that brings together top client-side marketing procurement and finance professionals with agency CFOs and other key industry stakeholders interested in ef...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

Improving Media Transparency as New Technologies Are Adopted

Over the last few years, transparency and trust have taken center-stage in c-level meetings, industry events, and boardrooms across the globe. Significant progress has been made by leading brands since the ANA Media Transparency Initiative was initially released, but there is still progress to be made. As we look forward to the upcoming ANA Financial Management conference, we took a reflective look back at the topics over the years. At last year’s conference in particular, the lack of transpar...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

What We’re Looking Forward to at the 2018 ANA Media Conference

The much-discussed topic of media transparency first arrived at ANA Media during a 2015 presentation and has subsequently helped reshape, and been a leading story in, the advertising industry. Much has been done since then to uncover the issues and, ultimately, propose the path forward to help create transparency and improve the media buying ecosystem. One such effort, the ANA Media Transparency Initiative from the Association of National Advertisers (ANA), K2 Intelligence, Ebiquity, and FirmDec...
By Steve Ropers
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Steve Ropers is a Solutions Consultant at Stratigent 

ANA Masters of Marketing Recap - Community Engagement, Gender Equality, & Making a Difference

Attending conferences in the marketing and media industry can sometimes be a whirlwind of celebrity speakers, top-rate cuisine, and shaking hands until your wrist hurts. However, we find the most beneficial conferences are those with impactful content.  The ANA Masters of Marketing was three days of some of the best we’ve seen.   Our team decided to write a three part recap, built with three very different but very insightful perceptions from the conference.  ...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

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