The media and marketing landscape is ever-changing and advancing beyond what was capable just a few years ago. We believe that those advancements are essential and it keeps us energized and excited about analytics innovations and what we can do next for our clients.

The Anatomy of the Perfect Mobile App Implementation

Many brands have embraced multi-channel analytics and they continue to design and refine the implementation of their channels to fit their business’ needs. However, the systems in place today do not support their needs when it comes to collecting data from the mobile channel. Unfortunately, most of the tools available today are web-centric and therefore require extensive configuration, implementation, and support to work correctly within apps. This can be a daunting challenge unless you start...
By Jordan Kanter
About the Author:

Jordan Kanter is an Analyst, Team Lead at Stratigent

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