After Upfronts, What Every Advertiser Should Be Doing Now

With the final Upfront presentation in the books, it is time to put a bow on the 2017 Upfronts season. The network Upfront presentations remain the cornerstone of the TV selling season and there’s always one thing marketers can count on: CPMs* will go up.   Every year, the major network Upfront presentations are a spectacle, with new content, cocktails, hors d'oeuvres, and star-studded entertainment – this year, a Drake and Migos performance was just one of the highlights across the...
By Margaret Lewis
About the Author:

Margaret Lewis is Managing Director - Media Value North America at Ebiquity, PLC

Contact Us Now