See the Entire Picture with Total View Attribution

Have you ever asked yourself the question “What are the shares between online and offline sales & media?” Or maybe the question was “What is the business impact of our marketing investments?” Today’s media landscape is full of challenges that impact your ability to achieve business goals. Among the top challenges are ever evolving fraud tactics, debates over viewability standards, and transparency between your media agency and your team. These pressures are underscoring the impo...
By Scott Friedman
About the Author:

Scott Friedman is a Manager of Client Services at Stratigent.

Total View Attribution Guide

Most total view attribution solutions fail to account for non-digital media as they apply arbitrary rules that don’t let the data decide what’s working and why. A better approach is a hybrid of top-down econometrics and bottom-up attribution to develop a full understanding of what is driving the conversion goal and true value of each touch point.

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