Old Dogs CAN Learn New Tricks: How the Pet Care Industry is Evolving Consumer Engagement

While many brands have been focused on crossing over to online from traditional brick and mortar, Amazon surprised many industry experts by recently doing the complete opposite. The recent re-branding of the now Amazon-owned Whole Foods has reinvigorated the conversation about brands crossing between the online and brick and mortar retail space. While the new crossover is proving to be beneficial to consumers with immediate price cuts and membership benefits to Prime users, it also allows Ama...
By Luke Sword
About the Author:

Luke Sword is an Advertising Analyst at Ebiquity, plc

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