KPI Definition

KPI DEFINITION
The fundamental building block to any analytics program.
 
What metrics are important to your business? What are your success metrics?

Three Ways Brands Should Be Using Data Before a Product Launch

Apple. Taco Bell. Amazon. Gillette. These aren’t just popular companies with a loyal following. Historically, they’ve been the curators of successful product launches, from innovative smartphones to a new way to look at breakfast. But as we’ve seen quite often, these brands are the outliers when it comes to unveiling a new offering.        To achieve success throughout product launches and their life cycles, it’s become more important for brands to understa...
By Cara Buscaglia
About the Author:

Cara Buscaglia is ‎Insights Director, Market Intelligence at Ebiquity, plc.

5 Ways to Use Analytics on Black Friday and Cyber Monday

The biggest shopping days of the year are almost here: Black Friday and Cyber Monday. With their arrival comes a ton of opportunity for businesses – but with great opportunity, comes great risk. On the most popular business days of 2015, there may be a chance something goes wrong at the worst possible time.   So, how can you use analytics to help you survive both Black Friday and Cyber Monday? Read below for a few quick tips.   1. Be prepared with customized l...
By Erin Cropper
About the Author:

Erin Cropper is the Director of Client Services at Stratigent.

The Business of Benchmarking: 4 Insights to Consider

Every organization wants to set expectations for progress, especially if they revitalize their analytics ecosystem with a brand new implementation. Benchmarks are key for contextualizing data and evaluating KPI progress in reporting. However, benchmarking is only useful if the strategy is accurate. While it would be great to see a 5% increase in conversions every month, you’d better have a reason to expect that aside from wishful thinking!    Similarly to other data analys...
By Luke Johnson
About the Author:

Luke Johnson is a Senior Analyst, Team Lead at Stratigent.

Free Your Mind: The True Value of CRM

  I’ve said it over and over again, “the sole purpose of collecting data is to take action on it and you need to take those actions as close to real-time as possible.”  While we’d all agree with that statement, it’s getting to the point that becomes the challenge. I’ve written several newsletters over the past year focused on different ways to integrate data - Email Marketing, VOC, Call Center, etc. - but have yet to touch on one of the more valuable integration poin...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Why your CRO strategy isn’t working.

There is plenty of buzz around conversion rate optimization or CRO but what most companies have a hard time grasping is why CRO matters. To the average business developer or marketer, CRO is just another catch phrase to throw around without having a full grasp on what it can truly do for you – and with minimal effort, it can do a lot! The common cast of non-conversion characters. There is a common cast of characters that most businesses rely on for metrics that prove all is well with thei...
By Ted Moffatt
About the Author:

Ted Moffatt is a Senior Consultant, Client Strategy Practice Lead at Stratigent.

There’s a problem with my KPI. Now what?

I spend a lot of time helping clients figure out what to measure and helping them define solid KPI’s but once those KPI’s are deployed organizations often struggle with what the next steps are and, for example, what to do if the KPI’s are indicating a problem.   KPIs are quantitative measurements that help an organization measure progress towards goals and identify areas for improvement. When defined properly, KPIs serve as a useful diagnostic tool to understand which marke...
By Admin
About the Author:

Posted by our team of rockstars.

KPI Dashboard Best Practices

This month's newsletter is devoted to a topic that I think will increase in importance over the next few years, namely KPI dashboards and the best practices for their use. I am often asked "What is the best way to present or provide web analytics data to the enterprise?" Most often my response suggests the use of KPI dashboards; however, it is important to note that the most effective method of utilizing KPI dashboards is dependent on the individual organization and who within the organization w...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

Prove your campaign rocked- Social KPI’s

KPI’s (Key Performance Indicators) for online media marketing are used to measure the web successes of brands. Some KPI examples for Facebook marketing include: comments, “Likes” to photos/posts, clicks on ads, and many more. Tracking these indicators has become important for businesses as they are seeing that social media can lead to dollars. Too often companies create Facebook pages because they think everyone else has one, which isn’t much of an objective. Knowing and understanding s...
By Admin
About the Author:

Posted by our team of rockstars.

Introduction to Key Performance Indicators

KPI's are merely the quantitative measurements which reflect critical success criteria as defined by the stakeholders of a website. KPI's, if used correctly, will often act as the critical bridge connecting the abundant data and reports that web analytics tools generate with the ability to succinctly evaluate the performance of the web site, business process or marketing campaign that is being evaluated. Without KPI's it can be an overwhelming task to share relevant and actionable data with vari...
By Bill Bruno
About the Author:

Bill Bruno is the CEO - North America, Ebiquity.

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