Is Traditional Market Research the Only Path?

It’s important for brands to conduct traditional market research that will deliver a 95% confidence level such as when conducting a price sensitivity test or introducing a new product; but, researchers and brand leaders shouldn’t be afraid to contemplate new directions.   I recently attended the Quirk’s Event where I had the incredible opportunity to attend presentations prepared by some of the top CPG brands and fellow market research professionals. Presenters discussed how the...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

From Inside the Ring: Programmatic Punch Round 1: Transparency

The ad:tech conference is one of the leading industry events for marketing and media technology, where marketing, technology and media communities assemble to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace. Ebiquity was honored to participate in the first day of the conference to speak on two key issues: transparency and programmatic.   The Drum Hall hosted Round 1 of the Programmatic Punch, which was held in...
By Geoff Greenblatt
About the Author:

Geoff Greenblatt is the Head of Digital for Ebiquity - North America.

ANA Masters of Marketing Recap - Community Engagement, Gender Equality, & Making a Difference

Attending conferences in the marketing and media industry can sometimes be a whirlwind of celebrity speakers, top-rate cuisine, and shaking hands until your wrist hurts. However, we find the most beneficial conferences are those with impactful content.  The ANA Masters of Marketing was three days of some of the best we’ve seen.   Our team decided to write a three part recap, built with three very different but very insightful perceptions from the conference.  ...
By Marketing Team
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For any questions or queries, please contact USMarketing@ebiquity.com

3 Key Learnings from Ensighten’s AGILITY World Tour 2016

AGILITY  World Tour, hosted by one of our partners -  Ensighten, brings digital marketing experts together to share stories on optimizing the consumer experience and driving real ROI. We’ve been a long-time partner of Ensighten and were happy to attend and present at their recent Agility event in Chicago.   As a representative from our Advertising Intelligence practice, my goal in attending the conference was to take grasp of the current digital analytics landscape and l...
By Michael Reynolds
About the Author:

Michael Reynolds is Director, Advertising Intelligence at Ebiquity, plc

ANA Masters of Measurement Recap

The Association of National Advertisers holds several conferences over the year focused on issues marketers in the US face across the advertising industry. Recently, they held the ANA Masters of Measurement conference which honed in on measurement and the idea that better measurement can help marketers make better business decisions and, as a result, add billions of dollars to the bottom lines of the marketing ecosystem. Their conference maxim of “what gets measured is what gets done" bea...
By David Dobes
About the Author:

David Dobes is a Solutions Consultant, North America at Stratigent.

Ebiquity Announces New Interactive Digital Series, EMPOWER Brand Labs

CHICAGO - June 28, 2016 -- Ebiquity, a leading global, independent media and marketing analytics firm has announced the introduction of their interactive, digital series - EMPOWER Brand Labs. The online labs take place in August and September and allow for audiences across the globe to login from any location and attend online sessions led by industry experts across media value, market intelligence, and marketing performance.

Google Performance Summit 2016: The Continued Strength and Vision of the Google Platform

In the multi-channel analytics industry, it’s funny how quickly perspectives and the concept of “incumbents” change. In 2009 clients and investors asked whether Google would take analytics seriously. No one was sure whether Google thought of analytics as a business or a hobby. Obviously, there were major implications for how seriously they took this venture. Omniture (now Adobe) and Webtrends, the incumbents, knew that no one wanted to find themselves between Google’s crosshairs. In...
By Maigari Jinkiri
About the Author:

Maigari Jinkiri is Chief Revenue Officer at Ebiquity, plc.

Conversion Conference 2016: Are You The Brat, The Square, or The Sheep?

We are surrounded by conversion on a daily basis; buy this product, try this service, cheer for this team, move to this neighborhood, eat at this restaurant, stay at this hotel… and the list goes on. It was definitely the hot topic of conversation over at Conversion Conference this year – for obvious reasons. However, despite the fact that we are inundated with all this conversion talk, my three takeaways from Conversion Conference are quite basic and perhaps even remedial, but nonetheless i...
By Steve Ropers
About the Author:

Steve Ropers is a Solutions Consultant at Stratigent 

ANA Financial Conference 2016: Can Trust Be Restored?

  Whether it’s trust between marketers and their agencies, agencies and media owners, or marketing teams and their procurement counterparts, trust is clearly on everyone’s minds.  As a first-timer to the annual ANA Financial Conference, I was struck by how often the word “trust” was uttered.  The reasons became clear over the course of the 3-day confab where marketing, media, technology, and finance gurus gathered to network. The conference was certainly a rollercoaster...
By Margaret Lewis
About the Author:

Margaret Lewis is Managing Director - Media Value North America at Ebiquity, PLC

Modern Day TMS: Is it Dead?

  In the marketing landscape of today, we are closer than ever to a frictionless online marketing infrastructure powered by data. Use the tools you want, mix and match marketing clouds, make your own clouds, effortlessly trial and experiment with new vendors, eliminate underperformers with a click, learn new things and make rapid improvements. The floodgates of innovation are already open in online marketing. One need only look at the sheer number of tools and technologies out there....
By David 'DJ' Johnson
About the Author:

David 'DJ' Johnson is the Vice President, Account Development at Stratigent.

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