Having a solid strategy is critical to providing an exceptional customer experience and, according to an Econsultancy report, 82% of respondents identified strategy as a key building block to providing a high-quality customer experience, outpacing all other responses including: culture, data, skills, and technology.
With an overwhelming amount of information mirroring these type of findings, it is clear that having a high-quality customer experience is important now more than ever. The advanc...