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Today, web analytics is the cornerstone of marketing optimization.  Despite the evolution which has already taken place, the industry continues to advance in leaps and bounds.  Stratigent’s WebSight e-newsletter is designed to aid marketers in their quest to stay up to date on industry best practices and latest technology updates in an ever-changing field.   We challenge you to use the articles to contemplate your current web analytics practices and spur your program towards new levels of sophistication. 

View our current newsletter titled "Simplifying Visitor Engagement" which provides a fresh look on how to establish engagement measurements on your site without becoming overwhelmed.

+What do our readers think?

“I find it both interesting and educational.  I've been in the web analytics field for a bit over a year and material such as this is very helpful in building my knowledge and skills.  Many thanks to you and your staff.”  Robert Yu, Web Analytics Analyst, latimes.com.

“I always look forward to the Stratigent Newsletters because they are very practical, rather than just more pontificating about some great new blue sky idea in Web Analytics that many other authors seem to spend their time on.”  Paul Strupp, Manager Web Analytics,  Sun Microsystems.