Data Accuracy

Welcome to Stratigent’s Web Analytics Newsletter, a monthly publication designed to provide you with the latest cutting edge information about web analytics, e-metrics, web analytics articles, case studies and ideas for how to attain the maximum bottom line results from your website

In this issue:

Businesses Concerned Over Accuracy of Web Data

Business leaders cite one of their chief concerns with their web presences is the collection of accurate data on how people use their web sites. They recognize that having all of the facts are necessary for performing the high level analysis necessary to gain the maximum return on investment from their web sites.

Today’s business leaders are justified in their concern about data accuracy. The web is notorious for being a difficult environment to collect accurate and complete data on visitor interactions. Fortunately new technologies, where more data is collected from a user’s web browser, are providing evermore accurate pictures of how visitors actually use the web.

Surprisingly, over 30% of businesses don't even look at the traffic generated by visitors on their web sites. Of those companies that do more than 95% still rely on legacy techniques for collecting web data. However, this number is shrinking everyday. In today’s knowledge driven economy, companies are driving revenue and achieving maximum profitability from their web sites by switching to these new web data collection technologies.

Learn more about data collection

Study of Benefits of Client Side Tagging

Stratigent conducted a study on its web site where it compared the two major methods of web data collection: log file analysis and client side data collection side. The results showed that the number of visitors determined by the two methods were similar, but that there was a large discrepancy in the number of page views. Log file analysis underreported an astonishing 22% of all page views.


One visitor interaction was selected from Stratigent’s web site to illustrate the difference in data collected by the two methods. A visitor came to the site from a google search and successfully signed up for the Stratigent newsletter. This is one metric that Stratigent uses to determine the success of its web site, conversion of a visitor to a newsletter subscriber. The log file analysis looks as if the visitor only looked at three pages. The data collected from client-side tagging shows a much more complex interaction than the log file would indicate.

In fact, it shows that the visitor looked at several of the sites that Stratigent linked to before coming back to sign up for the newsletter. We would interpret this to mean that the visitor was pleased enough with the resource value of Stratigent that they felt they would return to the site and sign up for the newsletter. Conventional log file analysis does not provide this level of visitor insight.

Visitor Path from Log Analysis

 

Stratigent Releases Next Generation of Data Collection Technology

Stratigent has just released the latest version of its client side data collection technology. This software incorporates the leading edge in web browser technology to provide highly accurate data on user interaction and behavior.
 
Advantages of Stratigent's Data Collection System
  • Gather more accurate data of your visitor's web site experience
    Studies show traditional log file analysis misses between 20 to 50% of all user traffic
  • Outsource data collection and storage to Stratigent’s secure servers
    The data collection method operates on an ASP model, eliminating the need for costly storage and transmission of large log files
  • Most importantly, Stratigent’s analytic experts consult with you on the meaning of your data
    Eliminate the hundreds of web analytic reports you get from your current web analytics software that tells you nothing and have a Stratigent expert discuss with you what you need to know about your web site

Call 877-427-2900 or email to learn about how to get started.
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