Web Analytics, The Evolution Of Sophistication

Web analytics as an industry has made heralding leaps in sophistication. Cutting edge tools and advanced techniques offer organizations the ability to reap the benefits of web analytics. However, converting a basic web analytics program to an advanced center of analysis and capitalizing on leading technology and processes can be daunting. This study examines key characteristics of various web analytics programs in order to establish common success criteria of organizations at the forefront of the industry.