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Webinar | Is it Better to Build or Buy Your Marketing Cloud?
Presented by Stratigent, CMSWire & Tealium.
Marketers are at a crossroads when it comes to digital marketing technology: should they invest in solutions from a proprietary marketing cloud vendor, such as Adobe, IBM, Salesforce or Microsoft, or should they invest in point solutions and use a data layer to connect them.
There are pros and cons to each approach — and the real answer is likely somewhere in between.
Join CMSWire and Jay Calavas of Tealium for a roundtable with Bill Bruno of Stratigent and Andrew Edwards of Society Consulting about how best to navigate an increasingly complex marketing technology landscape, and how the simple integration of applications and data can create competitive advantage
In this webinar, you will learn:
Different methods to build your marketing technology stack
Why marketing data integration is important for your business
Best practices for creating personalized cross-channel interactions.